Dogs and Ponies

Network brass cross their fingers and hope the borderline pilots they ordered could get a lice comb deinfestation before they launch.

Suppliers responsible for these shows complain that the networks don't know what they want.

Each season everyone involved in the equation must be saying that there should to be more sanity to the process, but each year it seems to get increasingly insane.

But some in the game think the networks should be more concerned about story telling and concepts.

The problem the networks are having is they're putting too much dependence on personalities. Consider what causes excitement in theatre...

It's the concept, the story.

Story makes the stars.

Story rules All Access.