What's so important about the use of digital technology in TV?
It provides the opening to a new generation of devices; the real multimedia revolution.
The current multimedia fad is aimed at business and educational markets, but once digital TV becomes available at affordable prices (within the next five to ten years) mass multimedia will become a huge market.
At that point, webcasting, computerized games and virtual reality will converge with digital TV, cable and satellite delivery technology to create a revolutionary and highly interactive, multi-platform, entertainment industry.
Hello, Strategy!
Computer Dominant
Digital off-line with Apple G3 WorkStations.
Custom Tour Bus dedicated to computer/data.
Apple Powerbooked Crews with Apple sponsorship.
We will work with off-line and possibly on-line media, housed inside customized tour buses, while shooting episodes on the road.
All road communication will be dedicated through wireless technology to all operating and technical functions.
New Media Hypeway
Interactive video combines the versatility of a computer with the imagery of video to enable the user to control the learning environment.
CD-based multimedia market is nearly larger than the worldwide homevideo market!
A recent nationwide survey among people 12 to 65 years of age reveals that 61% of these households have a personal computer, 48% have an active modem and 30% have a CD-ROM drive.
Nobody really knows what kind of programming will click in this new and untamed medium.
Will the hot ticket be dramas in which you guide the plot? Will it be game shows where all viewers can compete for prizes? Maybe it's extracting additional information from a news program, sports show, or documentary with the click of a button?
Or will it be just shopping electronically in the virtual mall?
The new media concepts that we will program around, concern the technical, production, and road lore of big-ticket rock and roll.
Incorporating the All Access character ensemble as cyberspace tour guides, we will move the participant along programming that let’s them build a light show, run the sound mix, act as tour manager, etc..
Scenario: The band disappears at five in the afternoon to go score blow, the tour manager needs them on stage by eight that night.
Double click on crack house!
Today, it's downright hip to go digital.
Even one of the most brilliant artists, Peter Gabriel, has put out a CD-ROM. In Xplora I: Peter Gabriel's Secret World, Gabriel gives an interactive tour of his music, videos, even his own life. You can mix your own version of a Gabriel single or arrange with producer Brian Eno to call a jam session.
It's an exciting way to change the experience between the artist and the person on the other end.
Guests may collect backstage passes along their travels in "Xplora." They may then use them to "go backstage" and see unique behind-the- scenes footage from The Grammies, the Brit Awards, the Secret World Tour and a WOMAD festival. If players fail to collect their backstage passes, a stern bouncer will keep them out of the backstage fun.
That's what all of this is about, getting our ideas, talents and visions on the hypeway.
Retaining a valued sense that we will conquer the new media byways that remain universally unknown.
